For the Cambria Hotel Philadelphia Downtown Center City, a custom curated art collection embodying a strong sense of place was a ‘must-have’ for their 2017 renovation.
But in a city with as much history and culture as Philadelphia, how do you choose what to focus on? This was the question Farmboy Fine Arts (FBFA) and DAS Studio considered when concepting the art collection.
Taking into consideration Cambria’s brand ethos, as well as the overall design story for the renovation, FBFA focused on Philadelphia’s iconic Broad Street—also where the property is located—as the core of the hotel’s art narrative. From the Mummers Day Parade to the Uptown Theatre’s place in jazz and blue history, Broad Street offered a well of topics to creatively tap.
FBFA drew from local archives for historical photography—featuring the likes of Dizzie Gillsepie—as well sourcing photography of contemporary Philadelphia artists, such as The Roots. This gamut of musical and cultural references were then combined with a dynamic and vibrant color palette, as well as minimalist framing to create an art collection of more than 200 custom pieces, and a single collection as varied and energetic as Broad Street itself.