Some hotel brands don’t have prescribed brand standards for their guestroom and public space artwork—but they’d like to. That’s where FBFA can offer additional value, helping develop artwork brand standards that can then be rolled out to all branches.

On a recent Empire State fitness area project, FBFA collaborated heavily with the interior design team to create custom artwork. The process was intensive—with lots of back and forth regarding specific colors and composition—but the client (brand) was so happy with the final result, the pieces may be incorporated into their brand standard.

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