Creating an engaging art experience is not simply a matter of choosing similar images from a catalog. A story—intent—is vital to creating an emotionally relevant and impactful art package. Pacing, drama and variety must utilized in appropriate space in order to create something unique and interesting. For a recent Californian hotel renovation, FBFA curated an art experience that juxtaposes the ocean’s drama with its quietus, offering a varied visual landscape within the public spaces.

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