In celebration of a new Platinum Partnership, Farmboy Art Fund launched its product and services at Eighth Avenue Place by Hines on March 9th with the pop-up exhibition, ‘Visible Light’. Featuring four works by renowned Canadian artist and sculptor Alexander Caldwell, the exhibition highlighted five cannons of Caldwell’s minimalist work; each pieces creates a vibrant statement of color and industrial shapes and celebrates the beauty of form and space.
Tenants and their clients attended the event in the Winter Atrium and were treated to boutique mini donuts from Jelly Modern Doughnuts. The event welcomed new clients to engage with the innovative leasing program, educating individuals on how the Fund allows clients to acquire museum-quality works for a monthly fee, reducing the capital burden associated with collectible art assets.
The event was an overwhelming success, with over 500 individuals in attendance to learn more about the program, and to peruse the beautiful sculpture collection. Farmboy Art Fund and Hines continue to deepen and grow their partnership through tenant and client engagement, together creating truly meaningful spaces and brands activated through art.