FBFA works with brand standards on nearly all of our hospitality projects. Incorporating these standards with regional specific content, all without being trite, is a challenge continually facing the design team. But this space between competing priorities is also where the team shines.

For a recent hotel renovation in the historic Bay State, FBFA went beyond typical imagery and instead focused on the color and texture of objects that define daily life in the area—creating a clean, on-brand art package rooted in local history.


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