Salone Internazionale del Mobile 2010
Photo by Saverio Lombardi Vallauri
Beginning tomorrow, Salone Internazionale del Mobile di Milano is on display until April 17th. Launched in 1961 by a small coalition of furniture manufacturers from within the Federlegno-Arredo trade association, the aim was to promote the exportation of Italian furniture, which soon became the most prestigious international event in the world of furniture design and production. The Salone quickly proved itself to be an excellent marketing vehicle for a highly fragmented industry that would otherwise have lacked the means to express its overall potential.