Memorable Designs of the Past Decade January 6, 2010 Lifestraw is a water purification device made for the one sixth of the world's population without access to clean water. Etsy brought the idea of open craft fairs to the web, providing artisans everywhere with a personal storefront. The midcentury modern renaissance...still going strong! Music, television, films, and communication all became revolutionized by Apple. Thanks Steve! Shepard Fairey demonstrated how to design one of the most effective election branding and marketing campaigns ever.