You’re working with a very dynamic range of asks from our clients, how are you able to tailor your skillset for each client?
My time at OCAD definitely fostered a flexible approach to my creative process. Conceptually I like to start from scratch each time and find the right medium and form of expression for each particular brief, I find this always achieves the best results. Instead of trying to fit a design into a preconceived framework, I open up to what makes this client and request unique.
How has working at FBFA informed the way you make your work?
Working at FBFA exposes you to a dynamic range of asks and clients, with varying degrees of complexity to their requests. I’ve learned nuances of regions throughout the US, Canada, and the Middle East. The quick pace challenges problem solving and hones the creative processes overall. It has been immensely influential in my design practice and in hitting the mark as closely and as richly as possible in the first go then adjusting as needed through subsequent conversations. I’ve learned how to read between the lines and cut the fluff—to get right to the good stuff.