Sometimes the simplest solutions are the most effective.
When we challenged our design team to concept and develop a wall art product with depth and presence, but still pragmatic enough to be produced at volume, they went full purple cow.
By re-imaging typical framing materials—specifically standard mat boards—the team developed a unique prototype that can be easily produced and installed at scale. A minimalist shadow box frame—coupled with three different colored diecut mats each with a quarter in stand-off—acts as a subtle but impactful medium for the work’s contemporary print.
Custom Developed cut mat prototype
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