Behind the wood-slab reception desk at the JW Marriott Edmonton ICE District hang three contemporary art pieces—deconstructed sculptures of white, orange and blue signally this property is unique in Edmonton.
The custom commissioned pieces from Alberta-based artist Curtis Cutshaw are part of the hotel’s nearly 800-piece art collection featuring a range of original works, sculptures and reproduction. Curated and delivered by art advisory firm Farmboy Fine Arts, the JW Marriott Edmonton ICE District’s collection weaves through the 346-guestrooms and more than 22,000 sq ft of public areas and meeting/conference space.
In addition to Cutshaw’s 9 pieces throughout the hotel—inspired by the avid Oilers fan’s tour of the adjacent Rogers Place Arena—the property also features works from Steve Droscoll, Karine Léger, Siobhan Humston, Antonietta Grassi and David Dean.
“The JW Marriott Edmonton is truly unique in the city,” says Alberta-born Todd Towers, President & CEO of Farmboy Fine Arts, “and so we wanted the collection to be something special as well. It was important to create a sense of place with the artwork, finding a way to combine the Edmonton of old with the city that’s emerging today.”
Over nearly 20 years, Tower’s EDAC-certified advisory firm has created site-specific art collections across North America, and Towers has seen first-hand how art can impact peoples’ lives.
“A thoughtful art collection has an incredible ability to activate spaces and create iconic places in a city. We’ve seen it time and again with projects like the Hotel Georgia in Vancouver, the MGM Park & Nomad in Las Vegas, the St. Jane Hotel in Chicago. The artwork is central to engaging people within the space and helping elevate their experience.”
That focus on experience has been a key tenant of the entire ICE District development, and in particular for the JW Marriott Edmonton. From dining at the Braven and Alchemy restaurants to the city’s only full-service hotel spa to performance fitness club Archetype, guest experience is at the centre of the property’s identity.
“JW Marriott’s target guest is the mindful and fulfilled—those that seek to be fully present, foster meaningful connections and leave feeling nurtured with a deep sense of well-being,” explains Steven Walton, Director of Sales & Marketing, JW Marriott Edmonton ICE District. “The collection is a key piece within our hotel experience that will speak to those guests who enjoy art and deliver on that promise.”
“Due to the interest already in the art collection, the Concierge team has created an art tour of the hotel that guests can enjoy,” continues Walton. “We could not be more proud to feature such incredible pieces for our guest to enjoy.”
All images courtesy of the JW Marriott Edmonton ICE District