In an age where social connections and authentic experiences act as driving forces of self-definition, the hospitality industry is quickly adapting to create affordable and attractive accommodation to lure in a wanderlust generation.
Millennials are one of the largest growing travel segments and live and breathe carpe diem. The days of wearing flips flops into the shower and laying down sheets over hostel beds are over. Budget is no longer the driving factor for the experience-driven millennial.
The industry is seeing rapid growth of boutique and lifestyle hotels, shared accommodations like Airbnb, and the newly-coined “poshtels”—a blend between luxury living and budget-friendly hostels.
But when clean sheets, showers, and air conditioning no longer checks all the boxes for budget travelers, how do hostels that cannot afford luxury amenities beat out the competition? One answer: art.