BDNY 2022
Jacob K. Javitz Center, New York City
Designed Spaces
REWILD BY WESTIN
Rewild by Westin
by Marriott International | Designed by EoA
REWILD BY WESTIN
Parametric Wall
Farmboy Custom Fabrication
Inspiration for this dimensional accent on the east wall of ReWild comes from the Manhattan Schist, the second oldest of Manhattan’s bedrocks that was formed over 450 million years ago. A strong, undulating and iconic form that was the foundation of the city, the feature wall in the booth brought elements of the historic bedrock to create the 20-foot long parametric sculpture.
Behind The Design
We created a model of complex, elegant curving based on the elevations we were given by EoA. Using a 3D modelling software that allowed different geometric forms to be shaped and manipulated, we were able to fine-tune the artful design while working around other environmental elements including the television, wall plants, and seating nook. The organic flow of the parametric wall design was carefully considered to not obstruct the view of the monitor to ensure it could be seen from various areas of the booth, and ensuring that the installation would not extrude out too far and obstruct traffic or cause accidents.
After we were happy with the organic shape, 84 panels were sliced from the 3D design and converted to 2D profiles. We shared the profiles with our production partner, Fairmont Designs, who then sent them to a CNC machine to be cut out and assembled by hand.
REWILD BY WESTIN
The Well
Farmboy Custom Fabrication
The Well provides an interactive experience that speaks to the importance of hydration during travel and for an individual’s overall well-being. A dramatic, self-service installation that’s a focal feature of typical Westin lobbies, The Well builds community and celebrates hydration – providing a gathering spot where guests select complimentary water that best meets their well-being needs and refill on the go.
Behind The Design
A focal feature in the booth and an in-property extension of the Westin guest experience, we developed this expansive ‘grove’ installation also using our 3D software to develop a monolithic expression of form, including a decorative textural treatment that defines The Well space. The three freestanding trees and The Well was fabricated, hand-sculpted, and finished with high-density foam to create the integrated water delivery station that builds community and celebrates wellness through hydration.
REVIVE BY ELEMENT
Revive by Element
by Marriott International | Designed by The Society
REVIVE BY ELEMENT
Live Mural Artwork
By Zara Fina Stasi
About The Artist
Zara Fina Stasi founded Good for the Bees to use art to help people thrive. She does this through visual capture, murals, painting, and illustration.
Her work has been profiled in The Wall Street Journal and U.S. News & World Report and she has worked in Mexico City, Shanghai, London, Hong Kong, Rome, Beijing, Amsterdam, Bogota, and throughout the US.
She brings 10+ years of experience using art as a positive tool for change. She is passionate about addressing our climate crisis, empowering others, and creating community – through art.
Zara graduated Magna Cum Laude from William and Mary with her BA in Studio Art and History. She is currently an artist collaborator for Columbia University’s Digital Storytelling Lab and for William and Mary’s Entrepreneurship Center.
BEHIND THE Design
The narrative for the Revive by Element booth draws on the physical origins of the midtown locale with the brand's distinctive ties to wellness and a contemporary Nordic aesthetic. The design connects Element and the personality of Hudson Yards in a symbiotic immersive experience. Zara’s live mural takes inspiration from the river's natural ecosystem, including the restorative oysters, bold rock formations, flowing water, and the organic shapes and forms that layer to create this special waterway.
Zara Fina Stasi
Artist Spotlight
Senior Marketing Manager Mel Mok and Art & Curatorial Manager Laura Beshears sat down with Zara after BDNY to hear more about her experience creating the live mural on the show floor, how her organic process impacted the final piece, and how she learned to use art to transform lives in a variety of environments – from the boardrooms as a former consultant to the sidewalks of New York City as a public art artist. Listen to her Artist Spotlight episode below.
REVIVE BY ELEMENT
Rope Installation
By Marivi Manaluz
About The Artist
Marivi Manaluz is the creator and maker behind GreenElephant BK. A first generation Filipina-American, her love for fiber came from her Lola (grandmother) who taught her to crochet as a child. Marivi loves to take inspiration from her surroundings; from the urban context of her Brooklyn studio to the Berkshire mountains. Marivi is motivated to take the average knot to new heights; her pieces range from commercial commissions to home decor to accessories, bringing a vintage art form to the modern world. When she is not working on her pieces, she is teaching macrame in small limited workshops in Brooklyn. Her work has been featured online in Fiber Art Now, BIPOC Macrame, Macrame Makers, just to name a few. Marivi currently resides in Brooklyn, NY and her recent creations can be viewed on Instagram at @greenelephantbk or at greenelephantbk.com.
Marivi Manaluz
ARTIST SPOTLIGHT
Listen in on the conversation Senior Marketing Manager Mel Mok and Art & Curatorial Manager Laura Beshears had with Marivi after BDNY to hear more about her inspiration behind the macrame installations, the familial influence that led her to fibre art in the first place, and how her piece sparked new inspiration to BDNY attendees. Check out the interview below.
BDNY Main Stage
BDNY Main Stage
Designed by Studio 11
BDNY MAIN STAGE
Stage Gallery Wall
Farmboy Licensed Artwork
+ ORIGINALS
Emanating vintage New York elegance and charm, the main stage gallery wall showcases an eclectic mixture of portraiture, photography, and playful concepts that exude the approachable sophistication of some of the city’s top boutique hotels.
THE STORIES BEHIND THE ART
This dynamic and historical collection exudes playfulness, elegance, and charm that merges old world glamor with modern luxury. With an intersection of classic and contemporary elements intertwining with a mixture of Farmboy’s own licensed artwork and originals, each image builds on the storytelling of one of New York’s most vibrant and iconic periods of the city’s history in art and design.
In the collection you’ll find nods to distinctive 20th century creations. A series of intimate fashion sketches from the New York Public Library archives harken back to the city’s transformative Gilded Age. Abstract geometric forms by multidisciplinary artist El Lissitsky utilize shifting axes and multiple perspectives, taking great influence by the Bauhaus and Constructivist movements that went on to dominate 20th century graphic design. Photography by Alfred Stiegletz, a New Jersey-born artist who greatly contributed to New York’s art scene and ran prominent galleries into the final decades of his life, speaks to his instrumental impact in making photography an accepted art form throughout his 50-year career.
With final pieces of Farmboy original artwork included to round out the collection, together the gallery artwork provides an artful glimpse of one of New York’s most influential periods, making it the perfect backdrop for the innovative, forward-thinking, and thought-provoking discussions to be had at this year’s BDNY conference sessions.
THANK YOU TO OUR VENDORS
BDNY MAIN STAGE
Mural Dividers
Farmboy Licensed Artwork
Taking inspiration from the art direction of the main stage gallery wall, the mural artwork features lively painterly abstracts evoking a sense of play, whimsy, and a spirited energy to match the enlightening conference session discussions.
THE STORY BEHIND THE ART
Inspired by the iconic murals accenting the walls of landmarks like the Metropolitan Opera and the Chrysler building, this Farmboy custom artwork celebrates autumn in New York and evokes a sense of movement mixed with a playful and whimsical energy. The design is reminiscent of the style of painter Marc Chagall whose abstract approach merged Cubism, Fauvism, and Surrealism to form his distinctive and historically impactful practice.