SURREY, BRITISH COLUMBIA

For the Westland Insurance head office in Surrey, BC, we curated a bespoke collection of artworks, comprising licensed and original pieces, wayfinding solutions, and the development of environmental graphic design elements such as wallcoverings, privacy vinyl, and signage. Embracing inclusivity, over 50 art selections are from Canadian artists, with a strong representation from Indigenous artists, female identifying artists, and artists from the LGBTQ+ community.

Project DETAILS

Location: Surrey, British Columbia

Client: Westland Insurance

Interior Designer: Aura

Services:

Brand discovery and planning
Research and strategy
Art narrative development
Art direction + collection building
Artist facilitation and contract management
Production and procurement management
Project management
Exhibition design

Val Malesku
Moons Eclipsed, Serigraph
Fine Art Original

In Cree heritage, the Moon is associated with transformation and is widely regarded as a protector and guardian spirit

Jason Baerg
Reverberation Series, #10, 2011
Archival Digital Print

Inspired by freshwater and the sea, the environmental graphic design pays homage to water and how these waterways interconnect with the natural world.

Robin Miller
Fine Art Print - Farmboy Licensed Artwork

A WELCOMING SPACE THAT WILL ACTIVATE THE WESTLAND BRAND, ENGAGE TALENTED CANDIDATES, ENCOURAGE PRODUCTIVITY, AND SPEAK TO A SENSE OF PLACE AND IDENTITY.

The art collection embraces the idea of creating a physical place where Westland’s founding values are visible and tangible elements. Thanks to the metaphorical language of brand identity, the visitor feels completely immersed in the corporate values, putting them at ease and stimulating their relationship with Westland.

THE ART NARRATIVE

CONNECTED TO NATURE

Environmental Graphic Design

Looking at Canada from above, there is a juxtaposition between the human-made and natural. Geometric and abstract patterns emerge between roadways, farming infrastructure, and urban design, while extensive forests, riverways, and coastlines showcase artful and organic shapes. Nature is where nothing exists in isolation, and everything is connected. Canada has the world's longest coastline and more lake area than any other country. Inspired by freshwater and the sea, the environmental graphic design pays homage to water and how these waterways interconnect with the natural world.

THE USE OF COLOUR AS A CONSTRUCTIVE ELEMENT

Conceptually, the artwork amplifies different architectural connotations, enhancing the Westland experience—from the liveliest and most energetic to the calmest and most formal.